The Blink Test – Part 1

December 31st, 2013 Written by

Your site may be well designed with all the just right bells and whistles; but, if it doesn’t convince the visitor to click through within 4 seconds of landing on it, then it is a fail. The Blink Test is a method commonly accepted in the design world which opines that there is a 3-5 second window to capture, convince, and convert the visitor into believing that their visit will be worthwhile.

It is up to the designer to titillate (I hate that word) the visitor by persuading them that the product is worth further investigation. Everyday I learn better ways to accomplish this. Some may be obvious; others not so. Below is part 1 of a 3 piece blog post, describing how I try to pass the blink test. These are just my basic guidelines to help maximize results for clients. of course, success varies, depending on the industry and target audience. But, here goes…

Build Pages That Load Quickly

Considering that you are already working within a tight timeframe, there’s no excuse to leave your user waiting on your content to load. What’s worse is how unprofessional it comes off as. If you must use larger images on your site, try to implement a loading GIF that lets the visitor know your images are processing. Further, Photoshop has numerous tools that help web designers size down imagery. Remember this: SHIFT + CMD + OPT + S.

Use Attractive Visual Design

While this may seem subjective, depending on the design of the site, it should still be considered a high priority. I, however, feel like the best way to create “Attractive Visual Design,” is to take the road most traveled. Meaning, try to do all those cliche things that are proven to work; such as, white space, color, typography, and layout. Design is so simple, that’s why it’s so complicated. Basically, if you have to rely on a bunch of independent elements, or shit, to make your design work, then you’re probably approaching it wrong. Keep it simple, straight forward, clear & clean. Not only must your grandma immediately understand what your pushing, but your contemporaries bust also be impressed with how you nailed it.

The Perfect Headline

There’s nothing too complicated about this. But, what is complicated is how you go about accomplishing it. Your website’s headline should say as much as possible, in as few words as possible. Try to clearly sell the user on exactly what your product can do for them. It’s not too often that a web designer just happens to be an amazing copy writer. I get that. And, I’m certainly NOT that. If you need help, reach out to someone…